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When I came on board as Marketing Director for a new company, I took a close look at our web presence. I noticed people were talking about us online, but we were not part of that conversation. Further, after talking with ClickforHelp, Ken made me realize the unutilized potential of our web presence as an interactive marketing tool. Our original website received visitors from search
engines but the majority of those were simply looking for the name of our business after learning of us through other efforts. Those who did discover us on the web were not being properly converted due to the disorganization of site content and navigation.
Ken Fischer and his team at ClickforHelp guided us through an online marketing and social media strategy. Their attention to the social media world and the analysis of our competitor’s efforts proved most helpful in prioritizing our goals and action item. ClickforHelp provided with us detailed information about competitive websites, informational websites in the pediatric orthotics and
plagiocephaly vertical markets, social media efforts by competitors, patients and experts in the field, as well as an understanding of the blogosphere’s role as online press.
Ultimately, Ken worked with us to organize a new website which connects with our online audience by providing information they are looking for in a way which is both informative and compelling through the use of online video and other techniques. The navigation of the website, which ClickforHelp designed, is critical and allows potential patients to learn about our therapy for plagiocephaly along with important information about the disorder. This entire website design effort took only 6
weeks, and I was amazed at the speed and the quality based on my experience with other online marketing and web design firms.
Now, we are employing techniques to retain our audience through social media tools and site updates. Ken insisted we understand how to measure the success of these efforts and has given us the ability to look at these measures ourselves by providing an outlet through Google Analytics. We were
pleased to discover almost immediate success for the ability of the new website to be found by potential patients who had not heard of us and were compelled to call. In fact, we are weekly
receiving multiple calls from potential patients who are being converted to actual patients. We expect our investment with ClickforHelp to be recouped in the first 4 months after our official launch in December. The best thing is that the site traffic from search engines continues
to increase by 20-30% each month.
To sum up, ClickforHelp provides a service which goes beyond webdesign. We went from having a
relatively isolated online presence to one which is being found by potential patients across the country as well as those local to our area. We also now view our website as integrated part of overall
marketing strategy. I highly recommend their services as online marketers, social media experts, and web designers. We are currently in the process of launching our second website with ClickforHelp's
assistance."
Amanda Fischer
Marketing Director, HelmetTherapy.com |