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business bridge™ - page types

 
We work with to determine which page types would best benefit your web site. Here is a list of typical page types and how ClickforWebDesign can offer more than typical and affordable functionality :
 
Page Type Description Addition Functionality
ClickforHelp provides to
make this page more
useful to you
HomePage/
Welcome/
Main Page
Every website begins with a Welcome, Home, Index Page or Exterior Page. It is the doorway that visitors enter through to access the content of your presence online. This is the first impression potential customers, vendors and the general public often receive of your company. Along with a company logo or banner it normally includes an opening or mission statement with navigation bars that inform your guests of your website's content and purpose. Depending on the purpose and intended audience, it sometimes includes a introductory presentation, audio or just a quick visual effect. It is also the page which you often want to be most recognized by search engines. There are also some technical considerations. If you intend to capture a browsing audience, then you probably need the page to be quick loading. Navigation from the home page is also critical. If you confuse visitors who want certain types of information, they will often move on. Our Business Bridge process helps guide you in creating the best possible home page. ClickforHelp has a detailed process which allows you to optmize the design of your home page for your business needs
About Us Who makes up your organization in brief? What is connection to the community? How many years in business? This is usually considered an important page to have. Our Content Management system allows you to keep this up to date without having to find the a html writer or graphic artist.
Animation Animation can be useful to illustrate multi-step procedures or processes and give a prospect a clear idea as well as give a professional appearance to your site. We do a step by step story board approach to make sure the final animation product gets your message across.
Articles/Ideas Information which you and your employees create which help generate interest in your organization and its products and services can help start a dialog with prospects to help them to understand why what you provide is relevant to them. Our marketing team can help you increase your presense on the web without additional fees by identifying locations where on the internet these articles can be published at no charge. This can drive additional traffic to your site at almost no cost.
Awards and recognition If your organization gives awards to its members or has received them from a recognized authority, this page can explain their significance and potency increase trust in the value you provide and increase morale among your members or employees. We can link this section to your newsletter engine so you only have to publish things in one place.
Benefits If you are focused on a primary service or product which you want to present in the website and which might be unknown or not understood by visitors, a benefits section is a good way to explain why your product or service is needed. Our designers can create design which allows you to present your benefits in an attractive and easy to read format
Bios/Profiles Let the public company with a biography or profile page. Confidence in your company can be built by your customers understanding the people who do the actual work. You could also feature an "Employee of the Month" or the biography of your organization's founder. You are in control of images and the content in this section and you can easily update it.
Calendar or
schedule of events
A quick guide to up coming and past events can improve attendence and say a lot about how active your organization is. Interactive calendars for your internal use or for you customers can track availability of resources such as seats, vehicles available and much more.
Client lists, Testimonials,
Portfolio
This page can instill some confidence in prospects who are interested in large orders, creative projects or a long term contract. Our content management system makes this easy to keep up to date as well as include one or more pictures for each.
Contact us This is a must for your sitee and is nearly as important as a Home Page. The Contact Us Page informs your website visitor how to contact your company. You should include all phone numbers and faxes and perhaps emails. (There is a spam problem here we should discuss for deciding to place emails on this page.) Often this includes a form that the customer fills and is sent to the appropriate person in your company as an email message. This form gives you the opportunity to learn more about who is contacting you. Instead of a plain link to an email, how about a contact form which stores all request in a database and distributes them based on the type of request as well as thanking the customer for their input in an email.
FAQ Frequently
Asked Questions
It is a good idea to include this section on your site if your company encounters a lot of customer services calls. A good FAQ is well organized and searchable, ClickforHelp can help with both.
History This gives your visitors a little background about your industry or your company. How, why, when and where it started. You might include your company's projected growth if some of your audience is investors or potential investors. Some of this information could be provided on an exclusive basis by requiring a password or login. The ClickforHelp team can help you display a large amount of pictures and data so it is made easy to read and enjoyable to glance through.
Job/Career Opportunities If you have a well trafficed website by an audience whom you think might be beneficial to hire, you can let them know what is available. List the positions you are looking to fill with the appropriate requirements and contact information. Our content management system allows your HR manager to come and adjust this section and only this section whenever needed.
Legal Disclaimer/ Privacy Policy (if you collect information from Visitors) This is considered a polite and professional document to make available if you collect information from customers through your website. We think carfully about how to present these important links without distracting from the main goals of the site.
Links to other resources This can help make your website a resource for the community. You might include links to related websites on the Internet or a few personal favorites. Using our Managebase backend you can use manage this links, keep them updated and tested. ClickforHelp makes this section database driven and can schedule routine checks to make sure it is kept up to date.
Locations Do your customers come to your location frequently? Making your location easy to find with directions, a map, or at least an address on the website which is easy to find could make for a happier customer/prospect and make it easier for people to refer you to others. ClickforHelp can provide customized maps, 'smart' mapquest links, and zip code based proximity search if you have multiple locations.
Manuals, contracts, designs, or other documents. Providing easy access to such items can cut down on customer service inquires and increase customer satisfaction. Document management is becoming more important every day on the internet. The ClickforHelp can help us use your website to aid complex businesses which require secure transmission of documents, comment on those documents and a document change process.
Mission Statement A clear concise description of what is your goals are in the delivery of your products or services lets people understand who you are. Our Content Management system gives you complete control over this content.
Newsletters with Archives If you publish a newsletter, it is easier and cheaper to publish on your website and through email than using paper and the post office. We can provide you a newsletter module, which allows you to write articles in a well designed template without you havign to know any html. ClickforHelp creates a custom, professional looking newsletter template which you can fill each week or each month without needing to know html but with great results. We also can archive past newsletters so your customers do text searches or just browse.
On-line catalog and secure ordering A database driven searchable catalog is a great resource for you employees, sales reps, and of course customers. Our e-commerce packages are customize for your needs with a wide variety of options which can intertwine and compliment your marketing strategies
On-line workshop registration This allows to understand better who is interested in your organization, decrease the time and cost of customer service with the registration process, and make it easier for the attendees as well. We can send you notification to your cell phone, fax, or email that a registration has occurred as well as immediately let the visitor know the number of spaces still available for each date and collect payment information at the same time.
Pictures Page Sharing pictures of a recent organization event, company outing or seminar with appropriate captions can give your site the human touch. This is particularly useful for non-profits, charities and community oriented organizations. Images have always been difficult to put without the constant of a graphic designer, let us show you how we can setup a system which is easy for anyone in your company to manage.
Policies & procedures If your organization has members who ask questions about your policies and procedures, this might be a good thing to add to your site and reduce your customer service costs. We can arrange for this to be database driven, searchable be on your intranet, extranet and internet with different policies showing in each are of your website.
PR/News releases Feature articles or links to websites where your business or organization has been featured in the press or simply releases you have made to the press. Makes a great impression on visitors to your site. CFH can even automatically submit anything you place on this page to hundreds of magazines and newspapers. Our content management system lets you date content and make rules about how long content will be available to keep it fresh. It can also trigger email alerts when new content becomes available.
Products Depending on the number of products you have, you may wish to start with a list of product categories and include some search features. You should give a detailed description of your merchandise which is easy to find for you customers. Ideally, you will wish to include a photo or graphic image of your product which can be included on the page with relevant pricing and item description information. Don't just list your products, let us help you present them so they jump at your customers and make it clear how they fit your customer's needs.
Promotions/
Specials/ Coupons
This would include any Sales, Promotions, or Special Offers you would want to make your customers aware of. You might even wish to include an online coupon which your website visitor could print out. Promotion codes can be used, once or many times, can be based a percentage off or dollar amount, and coupons can be kept up to date and changed to fit your current marketing campaign through our content management system.
Search Page A search page can allow visitors to find documents, content or products very quickly. It used to be for the large and expensive tier 1 websites, ClickforHelp makes a search feature economical for you.
Services Similar, but not the same as a products page. Here you would tell what services you offer along with your products such as repair, maintenance, etc. Our designers can list your services with hyperlinks, mouse-over pop-ups, book mark links as well as searchable and indexable. We look at what you want to present and make as much information as easily available as possible.
Site Map For large sites, this is good to have and to make easily available to avoid visitors from having difficultly in finding out what they need to know. Our designers can make a site map much more attractive than the often used-templated styles.
Table of Contents Your visitors can view a one page overview of your website with links to each of the pages therein. This is useful for large sites. This is useful for newletters and other content heavy parts of your system and is made manageable through out content management system which we tailor you're the type of content you need to put on your site.
What's New Informs your visitors of any changes or additions in website content or products. It may also include promotions or special offers which you can easily change from our Managebase backend. Our Content Management system allows you to keep this up to date and archived if you wish.
Workshops, classes, seminars If education is part of your organization's mission or a sales tool providing details about upcoming times can increase attendance and help get the word out. We have an appointment engine which allow us to add reminders to this page, so your visitors can drop their emails in and get reminders when a event is about to occur.
 
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