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Articles

We share how we think about creating strategies for technology solutions on our blog at Web20blog.org. Below are some recent posts.

Recent articles on audience-centered strategies:

Linking Benefits to Federal Spending to drive Government Innovation.
Opportunity: Spending of government money should have a purpose and that purpose should be for the benefit of someone whether directly or indirectly. The benefit might for an employee to work better and that employee might be working to benefit a group of citizens. The administration wishes to create a more transparent, effective and innovative government as well as to reduce the federal deficit.

Gov 2.o Spoofing is here. Reciprocal Link Authentication could prevent misunderstanding.
While in general I dont think western Democracies have a lot to learn from the North Korean Government, I think in the case of Gov 2.0 spoofing there might be an exception. The North Korean Central News Agency was recently impersonated on Twitter in a way which might have fooled a lot of people.

Time to change how you display products and reviews online. Why? Google said so.
Linked Data is now officially on its way to the commercial world. Google is creating the market incentive to drive it, one element at a time.
Want to learn more about being visible on search engines? Contact us

Lessons from Web 2.0 for brick and mortars: Guides to online innovation from an audience centered point of view.
This outlines our view of the underlying communication principles involved in successful Web 2.0 efforts. Tell us what you think.

The ‘getting it’ gap: A guide to ‘get’ the online generation:
We took a stab at how ‘offliners’ can aquire an understanding of ‘onliners’ by identifying 7 things which ‘offliners’ could acquire to become ‘onliners’.

Social Media vs. Social Technology: Refining Definitions
Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. Tell us what you think.

Don’t share your best practices! Share the ones that are ‘Good Enough’.
The essence of collaboration is to steady build on one another’s ideas bit by bit until you get a solution. Of course contributions in reality should be somewhat thought through but by no means need to be final, because if sharing final plans were enough, then there would be no need to collaborate.
Tell us what you think.

Collaboration and Knowledge Sharing is now regarded as mission critical in the military.

Voice of the People Visualized: White house Open for Questions made into wordles.
A lot to write about from Government 2.0 camp but I am a bit under the weather and wanted to relax a little tonight. So I created wordles of the top 100 questions to President Obama from each category of the Open for Questions application on Whitehouse.gov.
Tell us what you think.

Policy, Procedure and Effort as Data: Mapping Government as the first Step to Reinventing it.
One of the 3 things which the NAPA paper on Enabling Collaboration: Three Priorities for The New Administration identifies as a barrier to a more collaborative government is ‘An inability to relate to information, and information to decision making’.Tell us what you think.

Could large scale cloud computing become a economic security risk?
At lunch Friday, I jokingly asked the question, what would be the economic impact of google mail going down be?
But after thinking a lot about cloud computer and semantics this weekend, I started to wonder if that is a serious issue. Someone at the table did mention that google mail did go down for 2 hours recently.Tell us what you think.

A Privacy Wall Concept to make My.Gov a reality: Sometimes a wall in the information age is a good thing.
An electronic privacy wall would allow citizens to collaborate with, get services from, and find relevant information from governments but protect the citizen against intrusion by government.Tell us what you think.

New Media-New Audiences-New Technologies Social Media is Changing the PSA Landscape
By Bill Goodwill and Ken Fischer in Public Service Advertising ICFAI Books Edited by K Suresh and Mannar Indira Srinivasan.